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| Sand Man's Coming Soon |
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| Artist: | School of Grace Drayton |
| Date: | 1930s |
| Medium: | Goauche on illustration board |
| Dimensions: | Image sight size 7" x 10" framed 17 1/2" x 21 1/2" |
| Condition: | Excellent |
| Original Use: | Interior Advertising for Campbell's Soup - Saturday Evening Post |
| Price: | $1450.00
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| Above: Detail |
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| Above: Typewritten text for print usage |
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| Above: Full view before framing |
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| Above: Nicely framed behind glass with caption window in antique oak frame |
Grapefruit Moon Gallery just unearthed a small collection of original Campbell's Soup Kids illustrations. These appeared as print ads in countless American mainstream publications such as The Saturday Evening Post in the 1930s. In this offering a Dolly Dingle-type Campbell's Soup Kid puts her doll to bed. Accompanying text reads; "Not a drop of Campbell's left upon her spoon, So the good old sand man's Coming mighty soon!" Nicely matted and framed behind glass with typewritten caption window.
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| Above: Verso inkstamp |
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| Above: Verso view |
Along with Cream of Wheat and Coca-Cola, Campbell's soup created some of the most iconic and duplicated advertising campaigns in twentieth century American advertising history. By the 1930s Campbell's soup had a stable of illustrators that worked very closely in the style Grace Drayton developed for the Campbell's Soup Kids characters. It is unknown whether this is by the hand of Grace Drayton or another American illustrator. A fresh Connecticut estate find and guaranteed to be an original published Campbell's Soup illustration painting.
The Mother of Campbell Kids - Grace Wiederseim Drayton:
The Campbell Kids have been selling Campbell's Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husband's advertising layout for a Campbell's condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseim's sketches as trademarks. In the beginning, Campbell Kids were drawn as ordinary boys and girls, later, Campbell Kids took on the personas of policemen, sailors, soldiers, and other professions.
Grace Wiederseim Drayton will always be the "mother" of Campbell Kids. She drew for the company advertising for nearly twenty years. Drayton's designs were so popular that doll makers wanted to capitalized on their popularity. Campbell's gave the E. I. Horsemen Company the license to market dolls with the Campbell label on their sleeves. Horseman even secured two U.S. design patents for the dolls' clothes.
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| Above: Andy Warhol's iconic montage of Campbell's Soup Advertising - Museum of Modern Art, New York |
Today, Campbell's Soup Company, with its famous red and white label, remains a staple in the kitchen as well as American culture.
Search for more art by School of Grace Drayton
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